Why should I build a Digital Media Strategy?

Social Media Advertising helps to build your brand online because your customers have changed to online. Digital Media can only help your business if when you clearly defines your Goals and path to achieve it.

What are the major things to be considered while building digital media Strategy?

While developing digital media strategy (social media) we should consider the Social Goals, Audiences, Platforms and Contents etc. We can help you to build your strategy.

Which all digital media platforms should I use?

Use only the platforms where your Audience are Present.

What are the factors to consider a company to develop social media strategy for my business?

The company should have a Team who can help in developing and implementing strategy, Content and Advertising. Physical presence in Qatar is one of the important thing and also a Bilingual Account Managers to communicate your requirement properly is also a Plus. Visit their offices & check their portfolio. Visit Social Media Solutions Office.

How much Money and Times should I spend for developing a Social Media Strategy?

You need to keep your social media audience engaged by doing social media engagement activities in equal interval of time. Budget for the campaign is fully based on your Goals. Want to discuss a project Call Us Now

Which all digital media platforms should I use?

Use only the platforms where your Audience are Present.

Which all digital media platforms should I use?

Use only the platforms where your Audience are Present.

Which all digital media platforms should I use?

Use only the platforms where your Audience are Present.

Why should I use social media?

Let’s face it: the world’s gone social. In fact, 30% of all time (and counting) spent online is allocated to social media. If you want to get in front of people, social media is the way to do it. Whether you’re interested in brand awareness, sponsored content, or a combination of both, we can help!

What social platforms should I use?

The short answer: it depends. While Facebook is a great starting point, we like to get to know each client on an individual basis. Because every brand is unique, deciding which platform(s) to spend time on relies on factors like where your audience is, what products and/or services your business provides and the goals you wish to achieve.

How often should I post?

On most platforms, it’s best to post at least twice a week, but some social media outlets are an exception. Twitter and Pinterest can be more frequent if your team has the time and the content to post. At TFSBS, we post on Twitter daily, whether it’s socializing a blog, office event or relevant curated content. Another great way to stay top-of-mind is utilizing Snapchat, Facebook and Instagram Stories. Stories only last 24 hours, so you have the opportunity to create a sense of urgency and exclusivity with your content without being too excessive.

How can I schedule social posts?

Creating a batch of social posts and scheduling them ahead of time will save a lot of time in the long run. We use Facebook Business Manager to schedule all posts that are released on our Facebook channel and our clients’ pages. For all things that go out on the Twittersphere, we prefer to use TweetDeck. Instagram posts can be scheduled through HootSuite, which also allows you to schedule posts on a variety of social networks including Facebook, Twitter and LinkedIn. Since not all platforms allow you to schedule photos and videos in advance, we choose to post to LinkedIn, Pinterest, Google+ and YouTube in real time.

What tools do you use for social media marketing?

In addition to the scheduling tools listed above, our team uses Google Docs to collaboratively write and edit social posts. We also use Adobe Spark and Photoshop to create and size images.

oshop to create and size images.

Can I delete bad comments or reviews on social media?

Like most other things on social media, it depends on the platform you’re using. Let’s break it down:

Can Delete Comments:
– Instagram
– Pinterest
– YouTube
– LinkedIn

Cannot Delete Comments:
– Facebook
– Twitter

Other Options on Facebook
While your Facebook Business page can’t delete users’ comments, you do have the ability to block specific words and profanity from your page. You can also hide unwanted comments. This can all be managed under your ‘Settings’ tab in the upper right hand corner.

As far as Facebook reviews go, you can turn those off too. However, we don’t recommend this option because reviews today are as important as ever.

If you do receive a bad comment or review, we believe it’s best to respond with a solution, such as asking the reviewer to contact you directly (through direct messaging, email or phone) to resolve the situation. This lets the public see you are proactive and want to make your customers happy.

More Choices for Twitter
When it comes to Twitter, you have a few different options to get rid of negative comments. You can:
– Block the offending user
– “Mute” future Tweets from a user
– In extreme cases, report users for spam or abusive language

What’s the difference between an ad and a post on social?

A post is content you share on social media for your followers to see organically. An ad is a paid post to target an audience outside of your followers based on demographics and interests. Because most social media algorithms limit the number of followers who see your business’ content organically, we recommend promoting important or relevant posts to guarantee more people will see them. Another great indicator of a post that should be promoted is one that performs well organically. If it’s doing well on it’s own, putting money behind it will increase its reach.

What are promoted or boosted social posts and how do you do them?

Ads are called different names on most social channels, but in the end they are fulfilling the same purpose. On each platform you can set up an advertisement directly from the post to increase engagement, or set up a more advanced ad through the social channel’s advertising platform.

Facebook & Instagram
A “boosted” post is the most basic advertising you can do on Facebook. They are created by allocating advertising budget to a post already on your business page. When you choose to “boost” an already existing post, more people will see it in their news feed. Boosted or promoted posts are typically used when the goal is to increase audience engagement such as post likes, shares and comments. If you’re looking for a more customized approach to advertising, Facebook Ads are the way to go.

Facebook Ads are a more advanced way to advertise on Facebook, and require a Facebook Ads Manager account – also known as Facebook Business Manager. Facebook ads offer you the greatest number of ad options; and the style you choose will depend upon your marketing objective. These options include:

– Brand awareness
– Reach
– Traffic
– Engagement
– App Installs
– Video views
– Lead generation
– Messages
– Conversions
– Catalog sales
– Store visits

Like most social media platforms, Twitter allows users to promote Tweets directly from a post that’s already been sent out. Another easy option to get better engagement for your Twitter account is to use Twitter Promote Mode so each Tweet will automatically be advertised to other users.

Our team prefers advertising through Twitter Ads, which offers the most detailed targeting options of all of the social advertising platforms; you can reach people by location, keywords, followers, behaviors, interests and more. Twitter Ads let you promote already-posted tweets, scheduled tweets or create a new Tweet on the spot. To do so all you need to do is visit Twitter Ads Manager.

From there you will be prompted to select the objective of your campaign. These include:

– App installs
– Followers
– Tweet engagements
– Promoted video views
– Website clicks or conversions
– App re-engagements
– In-stream video views (pre-roll)
– Awareness

Next, you can set up your daily (or lifetime) budget and targeting criteria – namely, if you want to target by interests, followers or keywords. The difference? Targeting by interest and followers allows you to create a list of Twitter usernames, and then target those users whose interests are similar to the interests of those users’ followers. Targeting by keywords allows you to reach people that search, tweet about, or engage with specific keywords.

Similar to Facebook, you can advertise on LinkedIn through their specific advertising platform, or simply by sponsoring a post from your page. Their Campaign Manager is a great tool and works best when your goal is to target professionals in a certain area or specific field since LinkedIn offers detailed information about careers. We mostly use LinkedIn advertising to promote our job openings or when we have industry-specific blogs we want other digital marketing professionals to see.

A promoted Pin is simply a Pin that you pay to promote so more people will see it. Although Pinterest doesn’t offer as specific targeting options like other social media channels, it’s still important to narrow down your audience as much as you can. You can get to the ads option through the plus icon at the top right-hand corner, or by promoting a pin right after pinning.

How much should I be spending on social media marketing?

It’s difficult to put an exact number on what your social media marketing budget should be, but there are some limitations in certain platforms. For example, you need to spend at least $10 each day you advertise on Facebook. We don’t put ad spend behind everything we release on social channels, but when we do, we put at least $25 behind our content. Obviously, more spend will usually get you more results, but a little can go a long way. We recommend starting with a lower budget and testing ads to see what works best for your brand.

Demographics on Each Social Media Platform

According to Social Media Today, these are the latest updates on demographics on social media users.

Who uses Facebook?

Facebook is typically enjoyed by a variety of ages. Users aged 18-49 use it the most, and women typically check Facebook more than men.

Who uses Twitter?

People usually check Twitter for news, trending topics or to keep up with brands they’re interested in. Young adults ages 18-29 are the engaged Twitter users. Twitter is one of the few social platforms where there are more male users.

Who uses Instagram?

Instagram is an effective social network for businesses with products or services that can be captured in a compelling photo or video. The main Instagram users are 35 years old or younger, and there are more women on this network than men.

Who uses Pinterest?

Pinterest is similar to Instagram in that it is very visual. Women are more active on Pinterest than men, and this platform has the largest age range with a fairly equal distribution between ages 18-64.

Should I be on Snapchat?

Snapchat is great for capturing the attention of a young audience in a short video or Snapchat ad. Snapchat users mostly consist of people in the 18-34 year old age range, but some users are under the age of 18.

Do people really use YouTube?

Yes! YouTube is increasing in popularity as video becomes the norm. Additionally, it’s the second largest search engine behind Google, so businesses shouldn’t ignore it. YouTube is another platform that catches a wide audience with a user age range of 18-49.

Do I need closed captioning on my video?

About 85% of videos on Facebook are watched without sound, so adding captions to your video is definitely worth your time. Closed captioning enables people to follow along and watch your content anywhere, anytime.

Don’t Forget About Google

Why should I use Google My Business?

Optimizing your Google My Business (GMB) page will help you stand out from your competition in a local search. It also gives your customers useful information, such as your business name, phone number, location and hours. Here are a few more helpful tips on Google My Business SEO to improve your ranking in local searches.

Is Google+ the same as Google My Business?

Google+ and Google My Business are both Google tools, but they are not used interchangeably. GMB is used to keep your company directory information up-to-date. Google+ is similar to other social media platforms where you can share posts to followers.

Is Google+ still relevant?

There are some people that really stand by Google+, but most businesses see more value using other mainstream social platforms. At TFSBS, we use Google+ as another way to provide information to Google for search engine optimization.

What is the difference between Facebook Business Manager, Ads Manager and Power Editor?

These Facebook tools allow you to see your pages, ad accounts and performance metrics all in one place. A Facebook Business Manager account is great if you manage many Facebook pages, similar to an advertising agency. It’s also useful for large corporations that have separate Facebook pages for each branch, location or unit within their organization. If you’re placing and managing ads for one single account, Ads Manager is sufficient. Power Editor is a more advanced version of Ads Manager with the capability to make bulk changes to multiple campaigns and ad sets.

Why is my Facebook or Twitter image not pulling through on my embedded link?

Your image might not appear if the Open Graph elements aren’t defined or old elements are being pulled through. If you’re seeing an old image appear, try using Facebook’s development tool called the Sharing Debugger. Simply populate the URL and scrape it once or twice to get your new picture to pull through on Facebook. Twitter has a similar feature called a Card Validator.

What metrics should I measure in social media?

The social media metrics your company uses to measure success or find opportunities should be based on your business goals. These are common metrics used to measure social media marketing performance:

  • Impressions – Are you growing the number of people who see your brand on social?
  • Engagement – Are people joining the conversation and sharing your posts?
  • Mentions – How often are people talking about your brand?
  • Social Referral Traffic – How many people click through to your website?
  • Followers – How many people are in your immediate social networks?

To get the best picture of how social media is benefiting your company, look at social media metrics in tandem with the other channels. For example, are leads from social media referrals more qualified than those from paid media?

We have more recommendations for social media KPIs – and KPIs for other marketing channels.

What social platforms should I be using?

It’s easy to get caught up in the hype about new social media platforms, but every social channel you adopt requires time, energy and budget to effectively meet your business goals. To start, choose one or two that makes the most sense, and really capitalize on them by making frequent, high-quality posts. Read our blog about choosing the right social media platforms for your business to see more specific tips.

How can I increase my followers?

When your social media properties are managed appropriately, you see growth through targeted boosts or ads, carefully crafted copy, highly shareable resources, captivating imagery and platform-specific best practices. We believe in the value of gaining quality followers and qualified traffic, meaning your new followers should be members of your target audience – not just all breathing humans. So avoid buying followers or using other questionable tactics, as it’s unlikely to help your business. When a social media account has vibrant and regularly posted content, backed with some professional strategies for promotion, quality followers grow naturally.

How effective is video on social media?

Very. Your company’s social media strategy should absolutely include video, especially for platforms like Instagram and YouTube. Every mainstream social media channel can support video assets, and 81 percent of businesses use video marketing to boost brand awareness and sales (HubSpot, 2018). Try incorporating a mix of live and produced (scripted and edited) videos into your social media strategy. These days you can create social media–worthy videos with just a smartphone and an editing app – and there are free apps out there to help with this.

If you’re looking for a more professional-grade video, perhaps with an optimized landing page, hire an agency like ours that offers video marketing and production supported by other digital content experts.

What is are some common issues with social media marketing plans?

Many businesses fail to curate content specifically for each platform. While cross-posting on Facebook and Instagram may be convenient, we recommend at the very least optimizing your posts’ descriptions for each platform.

Another common issue we see is improper use of hashtags on each platform. By making sure your content is optimized for specific platforms, you align with user expectations. This makes your brand appear proficient in social media, which is a form of social proof.

How has social media changed marketing strategies?

Social media is now an integral part of an effective digital marketing strategy. Many brands use social media for top-of-funnel marketing and then utilize paid advertising on social media to drive middle-of-funnel or bottom-of-funnel efforts. It has heavily influenced design and video strategies, as users today expect to get information very quickly. For example, videos that can be understood while muted are popular now, as people want to consume that content while in public. 

Why should I invest in social media marketing?

At the very least, social media is great for increasing brand awareness and building a community of prospects. At most, social media can be a major revenue driver. It’s a facilitator of conversation. It’s one of the best ways to make an audience feel like a part of your brand, which drives purchases. Finally, audience targeting is a great reason to invest in social. Boosted/promoted posts and display advertising are great ways to launch a retargeting or brand awareness campaign.

How much does social media marketing cost?

Above all, social media costs you time. It’s important to spend time creating your assets, writing description copy and participating in community engagement (answering comments, sharing content to your story, etc.). There are true costs associated with social media marketing if you pay for professionally designed assets, hire an agency to manage your channels for you, or utilize advertising or boosting capabilities. Cost varies drastically by vendor, and you get what you pay for if you go too cheap.

To help you focus your efforts on aspects of your social media platforms that will get you the highest return on investment, we recommend auditing your social media platforms. We offer a free social media audit checklist so you can identify your top priorities.

Have any advice for how to manage social media marketing?

An effective social media marketing strategy involves many moving parts. We recommend using a planning tool like our free social media calendar so you can keep track of all your assets in one place. There are other options available, like Oneupweb’s Condario calendar, which can include design, content and other execution support. You may also benefit from social management tools like Loomly or Sprout Social, which allow you to automate future posts.

Facebook Advertising is one of the most effective tools to create loyal customers, grow your business, and generate leads and sales. Around two billion people use this platform every month, making it easy to find your desired audience. Here are ten frequently asked questions about Facebook ads that marketers need to know.

1) Why should I use Facebook ads?

Facebook ads are more user-friendly to set up than Google AdWords because they can reach customers early on in the buying process even before they are aware of their desires. Moreover, it results in an instant influx of traffic to your website, which is good for SEO.

2) How can I generate sales leads for my product using Facebook ads?

You can generate sales leads by first creating the ad campaign and boosting the page. Once you’ve done that, set the audience and budget for the advertisement. You can also customize the text and image in the ad. Choose lead generation as your object, and it will walk you through the various steps involved. The call to action will link to a form where you can collect the details of the sales leads according to however you have set it up.

3) Is it worth to spend money on Facebook?

For that, you need to determine your return on investment before you create your ad and pay for it. Even though the cost per click is relatively cheaper and effective than some other social media platforms, if you are not getting the intended revenue, then probably it’s not worth the effort.

4) How do I know what type of audience to choose for my product?

Start with a base audience and then broaden it by adding one category at a time. You can also create several ads with different audience groups related to your business goals. Monitor the ads and then pick one or two groups that have generated the best results and replicate it for your next ads.

5) Is there a way to know the industry-wide average cost per click?

Although the data changes according to the dynamics in the market and the economic situation, WordStream researched the Facebook Ads performance of 256 of its US-based clients. They came up with many helpful benchmarks. It can give you some guidance for your Facebook ad campaigns. But the best option is to create your ad and tweak and re-tweak it to see what produces the best results.

6) What kind of images work best for Facebook ads?

Images with people fair better than others. Hence, many advertisers showcase the employees behind your business when creating Facebook ads. Also, unique and funny photos with personality work well for some companies. Use your judgment and discretion when choosing the images as it may clash with your business brand.

7) Why do Facebook ads get rejected after submission?

Facebook can reject your submitted ad campaign if it does not comply with its advertising policies. One of the common reasons Facebook rejection is due to the image having too much text. Text-heavy pictures get lower distribution and engagement from viewers than no text images.

8) How do I track the website traffic from my Facebook ad?

You can track the website traffic generated from your Facebook ads using Facebook Pixel. Facebook can create pixel codes for your website. Install it on your site if you are the one who manages your website, or you ask your website administrator to do it for you. Facebook Pixel is a snippet of code that you canimplement on your website, allowing you to track the site traffic. It is essential to test and confirm if your pixel is firing correctly after setting it up.

9) Do I have control of where my ads appear?

Once you set up your ad targeting based on geographic location, interests, groups, sex, income level, etc. you pretty much give up control of where exactly your ads appear. However, Facebook has a fantastic feature in the manage ad page where you can review the list of URLs where your ads appeared. Facebook recommends updating this list every 30 days by blacklisting those URLs where you do not want your ads to appear on.

10) What are the different types of Facebook ad formats?

There are 8 Facebook ad formats. They are video ads, story ads, photo ads, carousel ads, messenger ads, collection ads, slideshow ads, and playable ads. Using the right format for your ad is just as important as the ad copy and imagery. Please take advantage of each of them and see what they have to offer.

The expectations and results from Facebook ad campaigns differ based on ad quality, investment, industry, budget, audience, and other many more variables. The only way to determine the exact effectiveness ofFacebook advertising for your business is to make an effort, create the ads using the guidelines, and try it out and then monitor the results.



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Q: Do I need vertical creative assets to use stories ads?

Answer: No. While we recommend using creative for Stories that was created with the full vertical screen in mind, there are many ways to optimize your creative and take advantage of the full real estate that Stories has to offer.

  • When building a campaign, there are tools in Ads Manager like automatic Stories templates that will automatically transform your content into native, immersive and performance driving Instagram Stories ads.
  • You can also try reworking existing photos or videos. You can re-crop a picture to fit a vertical screen, add bookends at the top and bottom of an image, or stack multiple images on top of one another.
  • If you need help creating assets for Stories ads, work with one of our many approved creative partners.


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Q: How do I add Stories ads to my Facebook campaigns?

Answer: In Ads Manager, use Automatic Placements or Edit Placement and ensure Instagram Stories is selected to get the most efficient delivery. Facebook will deliver ad content in the placement believed most likely to help drive campaign results and use your budget efficiently based on your optimization goal. When you select Instagram Stories ads as a placement, your existing creative will be automatically transformed into a native Stories ad. Or you can upload content created specifically for Stories.


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Q: Do stories ads disappear after 24 hours?

Answer: No. Organic Instagram Stories (the unpaid stories you might post directly from your Instagram account) disappear from view after 24 hours by default. With Stories ads, you choose the length of the campaign and the frequency with which your ads are served, and Facebook’s ad platform runs the ads based on your chosen business objectives.


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Q: Can Instagram Stories ads help drive sales/conversions?

Answer: Yes! Many direct response advertisers have seen success with Stories for performance objectives. Here are 4 simple tips to make Stories work harder for your performance marketing campaigns.

We want to show you ads from businesses that are interesting and relevant to you, and to do that we may use information about what you do on Instagram and Facebook (our parent company) as well as your activity on third-party sites and apps you use. We also may use information provided by businesses outside of Instagram or Meta Company Products to decide which ads to show you. For example, you might see ads based on the people you follow and posts you like on Instagram, your information and interests on Facebook (if you have a Facebook account), the websites and apps you visit, or information advertisers, their partners, and our marketing partners share with us that they already have, like your email address.

Learn more about:

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What can I do if I see an ad I don’t like on Instagram?

If you see an ad you don’t like on Instagram, there are a few things you can do to remove the ad from your feed or stories, and to help influence the ads you see.

Hide an ad

To hide an ad you don’t like:

  1. Tap  (iPhone) or (Android) in the top right of the sponsored post.
  2. Tap Hide ad.
  3. Below Why are you hiding this ad?, you can select from a list of options why you don’t like the ad. This will help us better guide your ad experience on Instagram.

Please note, when you hide an ad on Instagram, we’ll hide that specific ad from you.

Report an ad

To report an ad that you think is inappropriate or misleading:

  1. Tap  (iPhone) or (Android) in the top right of the sponsored post.
  2. Tap Report ad.
  3. Below Why are you reporting this ad?, select an appropriate option to let us know why you’re reporting this ad.

Similar to our Community Guidelines, we have Ad Policies that outline which ads are and aren’t allowed on Instagram. When you report an ad, it goes through our ad review system. The review process uses automated tools, and in some cases manual review, to check ads against our Ad Policies. When we confirm a violation of our policies, we’ll remove the ad.

Adjust how data about your activity from partners can be used to personalize ads on Instagram

You can control whether data about your activity from partners can be used to personalize ads on Instagram through Data About Your Activity From Partners in your Settings, then Ads menu. This setting controls whether we can show you personalized ads on Instagram based on data about your activity from our partners. If you turn off this setting, the ads you see may still be based on your activity on our platform. They may also be based on information from a specific business that has shared a list of individuals or devices with us, if we’ve matched your profile to information on that list.

You can choose how data about your activity from partners can be used to personalize ads on Facebook and other Facebook Company Products in your Facebook Ad Preferences, but keep in mind your selections will not apply on Instagram. Learn how to update whether data about your activity from partners can be used to personalize ads on Facebook.

In addition, if you’re using Android, iOS 13 or an earlier version of iOS, you can choose not to see ads based on data about your activity from partners in your device settings. If you choose not to see ads based on data about your activity from partners, we may show you ads based on your activity on Facebook Company Products, or ads based on information from a specific business that has shared a list of individuals or devices with us, if we’ve matched your profile to information on that list.

Adjust your ad topic preferences on Instagram

You can choose to see fewer ads on Instagram related to certain topics through your Instagram ad topic preferences. Keep in mind, your ad topic preference selections will apply across your Facebook and Instagram accounts if you have linked them. If you have not linked your accounts, learn how to update your ad topic settings, you can learn how to update your ad topic settings for the ads you see on Facebook and on other Meta Company Products.

Adjust other ad preference settings

Your Facebook ad preferences include settings that can apply to your ads experience on Instagram. These settings adjust how we use information about your activity on Facebook Company Products to show you ads that we think will be most relevant for you.

Adjusting either your Facebook ad preferences or your device settings won’t delete any of your Facebook or Instagram data or change the total number of ads you see on Instagram.

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Does Instagram let advertisers use my photos or videos?

No. You own all your original photos and videos, and advertisers don’t have the right to use your original work. Learn more about what you can do if you think your intellectual property rights are being violated.

If you see an ad you don’t like, learn more about how you can control what ads are shown to you.

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Information for Advertisers

About Instagram Ads

Instagram ads, create Instagram ads, boost Instagram posts, Instagram ad campaign, Instagram placement

You can create ads from Instagram once you’ve converted your profile to a professional account. In addition to creating ads on Instagram, you can also use Meta tools to create ads that appear on Instagram.

There are 3 ways to run ads on Instagram:

  • Create ads directly from Instagram. Once you convert your profile to a professional account, you can boost posts and stories from your Instagram account.
  • Create ads from your Facebook Page. If you manage a Facebook Page, you can link an Instagram account to that Page. When you create ads from your Page, they can appear on Facebook and Instagram.
  • Create ad campaigns in Meta Ads Manager. Ads Manager provides comprehensive tools to create ads on Facebook and Instagram.

Each of these tools can be used to create ads on Instagram. Before creating ads, you must convert your profile to a professional account. In some regions, you’ll also need to connect your Instagram account to a Facebook Page you manage to run ads directly from Instagram.

To create ads from your Facebook Page or in Ads Manager, you must connect your Instagram account to a Facebook Page you manage.

Learn More

Need additional help? Visit the Meta Business Help Center for more information and support.

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Aside from ads, how do I grow my audience on Instagram?

The best way to grow and strengthen your audience is to create high quality, on-brand content that people want to see in their Instagram feed. Creating strong content also increases the likelihood that your account will be discovered by non-followers from Search & Explore or Activity, where people can see posts that their followers have liked.

You can also grow your audience by making Instagram part of your day-to-day business and marketing. For example:

  • Post a sign at your retail locations with your Instagram account, or share it in communications like emails and postcards
  • Mention your account in the press
  • Announce your Instagram account on other platforms like Facebook or Twitter with a link to your account, or provide a link on the homepage of your website

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Where can I learn more about tips & best practices for my business account?

Visit the Instagram for Business blog to see how brands are already crafting eye-catching original posts and inspiring their customers and followers to do the same.